The ropes

Just as there are different types of music and venues there are different types of sales approaches. Learning your market is the first step to getting ahead, and giving the best service to your clients and customers. Your customer is the head of the organization. Your client is the user of the products. What's in it for your customer and clients? What is important to the customer and why he first noticed your product? Find out why they are buying. Only talk to them about how this will help them. Ask for the sale. Stop selling. They've asked you, you presented. Stop talking and let them decide to decide. If you have confidence in your product and solution, they will have confidence. Confidence comes from preparation.